Various values can be embedded and incorporated through media such as newspapers, magazines, novels, short stories, and other media because media is one way to influence and change people's perspectives and behaviours. As it appears, the topics and the stories' flow provide patriarchy, women empowerment, and equality values in the family. On this basis, the short stories pursue the readers to think, elaborate, and accept gender equality values, and it is expected to implement in daily life and change to be a better society.
Media is one of the tools used for communication, for example, to persuade people to buy some products and influence people to agree with people's opinions and many other purposes. It needs to be noted that writers frequently incorporate ideology or values in writing. That is, Communication is established from face to face and through written texts, including novel, newspapers, short stories, and many other text sources. Accordingly, Written texts are different from the spoken condition because they can directly see the speakers' expression and tune when delivering their thoughts and ideas.
The language used in the media creates perception and even shape social behaviours and attitudes. Clearly enough, texts establish communication with the readers. Texts can be interpreted with various meaning, and via texts, people do interaction. It is worth noting that texts also have expressions such as anger, happiness, sadness, humor, and other expression based on the tone of the texts. In written texts, all components such as the vocabulary, grammar, syntax, and other linguistics components relate to one another. Texts are a sign, and the sign has various meaning depending on the previous and the after of the text, or even beyond the text.
Finally, Verbal and non-verbal communications have meanings to express their feeling, idea, and opinion through novels, short stories, videos, and other tools. Overall, , the stories interfere with the readers’ perception and attitudes. The sign, symbols, and dictions used in the short stories have meaning. Semiotic mediations provide meaningful contexts to influence the readers' perspectives and behaviors.
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